• Regina Clark

Creating a WOW for Your Customers!


Creating a WOW for Your Customers!

Today’s customers have high expectations. It doesn’t matter what industry we are talking about. It could be a retail customer who purchases a product, a manufacturing customer who places an order, a healthcare customer who shops around for the best physician, an online customer who is making travel reservations or an internal customer who relies on his/her team members to complete a work project.

Today’s customers expect:

  • Fast responses

  • Quality products

  • White glove/concierge treatment

  • Exceptional service

  • Things done right the first time

  • Knowledgeable, pleasant people to respond to their needs

  • Innovative, cool products

  • Fair, competitive prices

  • Value

  • Simple, efficient processes & procedures

When we meet the customer’s expectations, we are doing our job. When we exceed the customer’s expectations we are creating a WOW experience. Customers actually say WOW when they have been surprised, delighted, thrilled and impressed.

A WOW experience = Exceeding the Customer’s Expectations by Surprising the Customer

If you don’t WOW your customer, someone else will!

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