Creating Your Professional Brand
A first impression is made in 3-5 seconds. Physicians wear white coats, police officers wear uniforms, many businesses have dress codes and want their employees to look a certain way. What are you communicating to others by your appearance?
Your professional brand is made up of your appearance, your website, your marketing materials, your social media presence and every way you promote yourself.
During this program, participants will learn:
be encouraged to think about their own professional brand
decide who their target market is and how to brand themselves to appear professional and competent
decide what kind of impression to make
create an action plan for moving forward
½ day, virtual